PRINT + WEB
ADVERTISING
• Print advertisements and resizes
• Email campaign design and basic HTML coding
• Homepage and promotional web banners
• Custom website landing pages
• Web/IP display ads
• Posters and showroom signage
• Direct mail marketing pieces
• Outdoor billboards
• Professional photo retouching and enhancement
With experience in both print and web advertising, I’ve worked across a wide range of mediums — always grounded in solid design principles to ensure every campaign is eye-catching, legible, and impactful. My goal is to create visuals that not only capture attention but clearly communicate the message to every viewer and client.
I bring 8 years of automotive advertising experience along with over 10 years of freelance work, collaborating with both long-term and short-term clients across diverse industries.
My go-to tools include Adobe Illustrator, Photoshop, InDesign, Dreamweaver (for basic HTML), Bridge, and Acrobat — the essentials that have powered my creative journey and helped bring countless campaigns to life.
FREELANCE ADVERTISING
AUTOMOTIVE ADVERTISING
I began my journey with SGW’s auto division in November 2014, and as the company expanded, it evolved into Digital to Dealer Direct, LLC (D2D) in June 2016. D2D specialized in marketing solutions for automotive dealerships across New York, New Jersey, and Pennsylvania.
As part of the creative team, I developed a wide range of print and digital design materials for more than ten clients each month — everything from campaign graphics and direct mail to event collateral and social media assets.
One highlight project was the Cadillac of Mahwah Launch Event in September 2016, celebrating the debut of the Cadillac CT6 Sedan and XT5 SUV. I led the design of all visual elements, including digital invitations, step-and-repeat banners, flyers, posters, directional signage, road test maps, giveaway items, and coupons. Every piece was crafted to create a cohesive, elevated brand experience — guiding guests effortlessly from arrival to departure.
