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VIDEO
EDITING

  • Behind-the-scenes footage and documentation

  • Branded video presentations for marketing and corporate use

  • Short-form e-commerce product videos

  • Marketing and sales pitch videos

I began experimenting with video editing in 2015, and by 2020 I was given the opportunity to build and manage a video department single-handedly at Primitives By Kathy. In this role, I honed my craft from end to end—planning, styling, propping, filming, and editing each project in Premiere Pro to support a wide range of marketing initiatives. Managing every stage of the process taught me to be highly organized, adaptable, and efficient in fast-paced environments where deadlines are non-negotiable.
 

To support my growth, I completed both beginner and advanced Premiere Pro courses through AGI Training in 2021. These courses strengthened my technical foundation and deepened my ability to edit with purpose—crafting visuals that enhance a message, highlight a brand’s voice, and keep viewers engaged. During my time at PBK, I produced marketing videos that connected licensed artists with their audiences, all of which were featured on the company’s “KathyTube” platform.

Painted Beachscapes
Sassy Pet
Jaquard Towels
Gnome Collection
Hand Illustrated
Wine Glasses

ARTIST COLLECTION

A personal look at the artists behind PBK, offering behind-the-scenes glimpses of their homes, workspaces, and

the creation of their art.

Remember As Far As Anyone Knows… We Are A Nice & Normal Family
The More You Weigh, The Harder You Are To Kidnap. - Stay Safe. Eat Cake
A Salty Pirate Lives Here… With His Beautiful Mermaid
Rise & Shine Mother Cluckers
Kitchen Closed - This Chick Has Had It
Dog Hair Don't Care

E-COMMERCE COLLECTION

Quick 10-15 second product features that were purposed for use on Amazon.

Watercolor Lemons
Rustic Truck Collection
Bohemian Rainbow
Spring Folk Art
Plant Parent

MARKETING & SALES COLLECTION

The shorts featured below were created for the sales team to highlight key features of new collections and product lines. In addition, I was responsible for marketing videos, including two-hour live presentations (not shown). This work involved editing templates in Illustrator, syncing PowerPoint slides, and incorporating multi-camera footage and audio to produce polished, professional presentations.

Alyssa Garcia
Logos & Branding
P
roduct Development
Print & Web Advertising
Video Editing
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