• Brainstorm + Art Direction
• Client Review
• Pre Flight Files for Sampling
• Send to Vendor
• Photograph In House
• Develop In-Line Catalogs
At Primitives by Kathy, there is so much creativity that gets poured into each product created. From the beginning stages through development to the vendor - each stage is carefully executed.
Briefly, my role as a Graphic Designer covers much more than just 'working in Illustrator and Photoshop all day'. Sure, tons of product needs to be developed, but so easily small tasks add up to the list of responsibilities. Those such as calibrating the printer and assisting in other creative departments with visual guides, color theory, fresh new concepts PLUS even another category in itself - Marketing & Advertising.
Below is a basic break down of the early stages for direction, development, sampling up to photography.